Carelia™ took part in the Promotional Gift Award 2014 with its new innovative designed pen OldArms. The Promotional Gift Award honours products that fulfil the requirement profile of a modern, highly communicative promotional product to an excellent degree. Organised by German Publishing company WA Verlag GmbH, it requires form judges to assess all of the submitted products according to five criteria. First of all the product idea is evaluated, i.e. its novelty value as a promotional product. Then, the design quality, the coherence of its form, the degree of its design innovation. The third criterion is the production quality, taking into account aspects such as the material used and customising possibilities. Fourthly, the judges evaluate the sustainability of the products, their durability, the use of the resources and their transparency in terms of certifications or seals. Last, but not least: The products are appraised in terms of their communicative potential, the communication of the message, the promotional impact and the item’s customer/brand bonding potential.